Sabre to help S7 Airlines personalize travel agency sales

S7 Airlines was one of the first Russian operators to introduce hybrid ticket fares system (Photo by S7 Airlines)

S7 Airlines has connected to Sabre Branded Fares service which will help its agents to take account of the passenger needs to the fullest. Essentially the service loads the second largest Russian airline full tariff and additional services into Sabre global distribution service (GDS). The agents will now be able to pick the best suitable variant taking into account the services included. As a result the set of options while purchasing a ticket via a travel agency turns out to be almost the same when purchased by the client via the website of the carrier. Before Sabre Branded Fares implementation S7 Airlines services data available to the agents, were limited.

More than 425 thousand Sabre Red Workspace-connected travel agents across the world gain access to the specified data, Sabre Corporation reports. Sabre Branded Fares technology is used by other Russian carriers as well including UTair and Ural Airlines

S7 Airlines was one of the first Russian legacy operators to introduce hybrid fares system in December 2015. The four groups of tariffs differ in options — free baggage allowance as well as ticket refund ability, date or flight change.