Airlines open new commercial horizons for travel agencies

Today, merchandizing is a perspective strategy of any business that seeks for sound marketing strategy and sales growth. The air transport community also demonstrates the need for effective solutions in this area.

Key trends and successful cases will be presented at the upcoming Aviation IT Forum that will be held in Moscow Marriott Grand Hotel on May, 19.

Travelport’s Svetlana Pankova, Senior Commercial Manager Air Commerce and Andrey Krinitsin, Regional OTA Sales and Account Manager have confirmed their participation with a shared topic titled “Rich Content and Branding: Airlines Open New Commercial Horizons for Travel Agents”.

The two speakers will demonstrate a brand new innovative product that offers an opportunity to provide extended information about airline products and services at an agent’s monitor or website.

According to Svetlana Pankova, this product is an integral part of Travelport’s strategy called Travelport Commerce Platform.

Aviation IT Forum delegates will see how Rich Content and Branding works on the Russian market exampled by a big Russian OTA.

Conference sponsors

• General partner – Amadeus.
• Sponsors – Sirena-Travel, Travelport, IBM.