Sirius Aero rebranding, expanding fleet

Sirius Aero is in the middle of a rebranding campaign The carrier's fleet includes seven Hawker business jets (Sirius Aero)

Sirius Aero, a private business aviation operator based at Moscow’s Vnukovo-3 bizav center, has launched a fleet renovation program by introducing a Bombardier Challenger 601. The aircraft was built in 1995, company representative Maria Melnikova told Russian Aviation Insider, adding that the jet will begin revenue flights in the near future.

By the end of the year Sirius Aero plans to add six more aircraft: an Embraer Legacy 600 (built in 2007), which will be the fourth of the type for the operator; a Challenger 850; a VIP-configured Boeing 737; and three Hawker 750s (all built in 2008). In Q1 2018, the operator expects to receive two more Hawker 750s, also manufactured in 2008. The company is also negotiating to buy a Bombardier Global Express.

“The shareholding and managerial changes that took place several years ago resulted in an overhaul of the company’s product shaping strategy,” CEO Vitaliy Tereshchenko told Russian Aviation Insider. “We are gradually modernizing the whole system, and the fleet renewal effort is among the most important stages of this process.”

The carrier currently has 15 aircraft in its fleet: seven Hawker 700/850ХР/750/1000s, three Embraer 135 Legacy 600s, two Tupolev Tu-134s, two Yakovlev Yak-42s, and the latest addition, the Challenger 601.

Sirius Aero reported a 30% year-on-year increase in the frequency of operations for the first seven months of 2017. Fleet utilization grew 40%; revenue aircraft kilometers rose by 46%. The company hired more personnel to accommodate the fleet expansion program.

The carrier is rolling out a new corporate brand image, with a redesigned logo and a revamped company style. The rebranding effort will include a changeover of the aircraft’s livery and the introduction of a new crew uniform. The airline is also improving its client communications, including through changes to the corporate website.

The operator has passed an IS-BAO audit, and will receive a Stage I certificate shortly, meaning that its flight operations safety management system has been approved and documented, is properly resourced and in the process of introduction. Sirius Aero has also started introducing electronic flight bags (EFB) in order to cut the paperwork involved in flight operations.

“We have already selected the hardware and software,” Tereshchenko says. “We have just started introducing EFBs, so it is too early to speak about the results. We are planning to have fully transferred from paper to electronic documents by the end of Q1 2018.”

By Evgenia Kolyada

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