Focusing on profitability instead of chasing market share, Estonia’s national airline Nordica transported only 102,000 passengers on its Tallinn routes in the first quarter of this year.
Although this is 16 per cent down year-on-year, it is in line with the company’s plans. The decrease in the number of passengers is linked to the closure of unprofitable routes during the recent winter season, it reveals.
In total, Nordica operated more than 2,000 flights from its Tallinn airport base in the first three months of 2019, representing 22 per cent fewer flights than in the same period last year. The airline says there was a marked increase in flight punctuality, with more than 83 per cent of all Nordica flights taking off within 15 minutes of their scheduled departure times.
The consolidated Nordic Aviation Group, which comprises subsidiaries Regional Jet OÜ and Nordic Aviation Advisory OÜ that also belong to the group, operated almost 7,500 flights in the quarter, close to six per cent more than in the same period last year.
The group’s export business continues to grow. Instead of operating unprofitable routes, the airline is instead using aircraft and crew by offering profitable subcontracted third-party services. It currently exports such flight services to Sweden, Denmark and Poland.
Since late 2016, Nordica has been engaged in extensive cooperation with LOT Polish Airlines. For its regular route flights and ticket sales, Nordica uses LOT’s commercial platform.
Nordica’s flights are operated by its subsidiary company, Regional Jet OÜ, 51 per cent of which is owned by the Estonian national airline while 49 per cent belongs to the Polish state-owned airline LOT.
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