Aeroflot renewed agreement with Travelport

The Russian carrier will continue to utilise Travelport’s innovative airline merchandising technology (Photo by Fyodor Borisov / Transport-Photo Images)

Russia’s largest airline Aeroflot signed a new, long-term, full content agreement with Travelport, a travel commerce platform. As part of the agreement, Aeroflot will continue to utilise Travelport’s innovative airline merchandising technology, Travelport Rich Content and Branding.

The Russian carrier has recently taken advantage of recent updates to Travelport Rich Content and Branding that means it can upload content to Travelport’s point of sale solutions in Russian. Travelport has also added the capability for airlines to make tailored or personalized offers to both individual travel agencies and/or the corporations that use a Travel Management Company services.

“We are pleased to have renewed our agreement with Aeroflot, which guarantees Travelport connected travel agents around the world access to the airline’s content, including its branded fares and ancillaries”, said David Gomes, Commercial Director Air Commerce at Travelport. He explained that agents can now sell Aeroflot’s products and services more effectively to the end traveler as a result.

Over 160 airlines have signed up and are now live on Travelport’s travel commerce platform for agents to search, sell and book. Rich Content and Branding allows airlines to retail their full offering more effectively in the intermediary channel, adding yet another level of personalization and brings the booking experience for air travel even closer to that of the airline’s own website.

Aeroflot carried 26.1 million passengers alone (and 39.4 million passengers as Aeroflot Group including subsidiaries) in 2015. Under the summer schedule 2016 the airline operates flights to 131 destinations in 50 countries (including 45 destinations in Russia).